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The previous Kotsanis Institute website was outdated hard to update and had limited flexibility for the rapid changing medical field. As the Web Designer for BubbleLife Media I worked with the clients requests to take what was pre-existing content rich site and more effectively display that content to improve overall usability and search engine ranking. With this new design scheme and layout we were able to more effectively feature the Institues dynamic content; health events, health news and Youtube Channel videos while making the site more readable for potential patients and search engines. The site was built on WordPress to make it easier for non web designers to update the site on a regular basis. It was built using a pre-selected WordPress theme which we then customized very specifically for the clients needs to keep costs and time to finish to a minimum.
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